Starting a wine blog to share your love and knowledge of different vintages of wine is something you've always wanted to do. You want your blog to be successful and reach as many readers as possible, but you don't want to stray from your main topic.
So, what should you put in your wine blog to make each post interesting and to reach the widest audience available? Use this guide to help you make your wine blog a success.
Wine is great alone but is even better when paired with delicious meals. So to make your wine blog more interesting, reach out to readers who not only love wine but love cooking as well. Include recipes for making tasty dishes that go well with wine, then add a detailed list of the types of wines that go best with certain foods and how your readers can find them. Foods to list recipes for include:
- Pasta dishes
- Wine-infused sauces
You don't have to put in a recipe daily, but you can make the addition of a wine-complementary meal recipe part of a weekly or bi-weekly insert. Readers will love learning how they can not only enjoy their favorite wines, but how they can enjoy them and become greater chefs in the process as well.
Not everyone is familiar with wines, which is why they read wine blogs in the first place. Include a post about beginner wines, or wines that are cheap, easily accessible, tasty, and mild. Try to find a new beginner wine to add to your blog each day to keep newbies coming back. Post beginner wines alone or along with recommended local and international wines you love.
Not only will your readers love learning all you know and love about wine, they will be eager to find out how they can display or enjoy their favorite spirits even more. Include wine accessories, such as racks, display cases, chilling tins, and cork openers, in your blog, showcasing featured brands or new models you love. If you are an affiliate for a certain wine company, this is your opportunity to make money by sending people to a purchasing link.
Don't ever promote a wine or wine accessory you don't personally believe in. The best way to run a wine blog is honestly. You'll gain better readership and enjoy your blog even more when it truly reflects your interests, not just popular demand. Get ideas for your wine blog by visiting other successful wine blogs, such as vastewineblog.com.